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Plastic Surgery Microsite

St. Luke’s University Health Network


A non-profit, regional, fully integrated, and nationally recognized health care provider. They operate 12 hospital sites and over 300 outpatient sites, encompassing a wide range of medical services. 


A strategic overhaul of the plastic surgery section on the St. Luke's website, aiming to enhance user engagement and information accessibility.


  • User-friendly information: Prioritized clarity and ease of understanding, focusing on the benefits for patients.

  • Detailed descriptions: Provided in-depth, clear details about each procedure, ensuring comprehensive information was available directly on our site.

  • Strategic calls to action: Incorporated calls to action at key points, guiding users towards next steps and enhancing engagement, reinforcing our site as a go-to resource for plastic surgery.


Plastics - 1.jpg


(April 2023 vs. December 2023)

SEO keyword ranking

  • 1396 keywords

  • 166% increase from 525 keywords

Bounce rate

  • 27% bounce rate, down from 51%

  • 36% lower than site average

Engagement time

  • 1 minute and 26 seconds engagement time

  • 61% increase from 1 minute


This project highlighted the effectiveness of strategic content optimization. It significantly improved user engagement, boosted SEO performance, and enhanced overall site usability.


Let’s work together.

116 Union Ave., Altoona, PA 16602


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